Film
Distribution:
A film distributor is a company or individual responsible
for the marketing of a film. The distributor may set the release date of a film
and the method by which a film is to be exhibited or made available for
viewing: for example, directly to the public either theatrically or for home
viewing.
The distributor must also ensure that enough film prints are
struck to service all contracted exhibitors on the contract-based opening day,
ensure their physical delivery to the theater by the opening day, monitor
exhibitors to make sure the film is in fact shown in the particular theatre
with the minimum number of seats and show times
, and ensure the prints' return to the distributor's office
or other storage resource also on the contract-based return date. In practical
terms, this includes the physical production of film prints and their shipping
around the world (a process that is beginning to be replaced by digital
distribution) as well as the creation of posters, newspaper and magazine
advertisements, television commercials, trailers, and other types of ads.
Some distributors only handle home video distribution or
some sub-set of home video distribution such as DVD and/or Blu-ray
distribution. The remaining home video rights may be licensed by the producer
to other distributors or the distributor may sub-license them to other
distributors. If a distributor is going to distribute a movie on a physical
format such as DVD, they must arrange for the creation of the artwork for the
case and the face of the DVD and arrange with a DVD replicator to create a
glass master to press quantities of the DVD.
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